Team Development

Customer service is the core of RHD's marketing philosophy

Healthcare marketing is a relatively new idea. In years past, healthcare organizations recruited staff, opened their doors and expected that patients would appear.

Today the competition for patients is keen. Patients and their families are savvy consumers and their first choice may not be driven by price. Healthcare consumers seek the highest quality of care and they demand great customer service.

That means that marketing doesn’t start or end with the marketing department. Successful organizations recognize that marketing is essential at every level of the organization. That means every employee, hospital board member and auxiliary volunteer is a member of the team.

Developing the team involves motivating the staff to embrace the mission and core values of the organization, educating staff about the services offered and bringing outstanding customer service to the forefront on every level.

RHD's customer-oriented philosophy guides the marketing department through a structured program, which includes establishing marketing territories, putting a productive referral development system in place, continuing education and analysis of results.


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	Team Development		Customer service is the core of RHD's marketing philosophy Healthcare marketing is a relatively new idea. In years past, healthcare organizations recruited staff, opened their doors and expected that patients would appear. Today the competition for patients is keen. Patients and their families are savvy consumers and their first choice may not be driven by price. Healthcare consumers seek the highest quality of care and they demand great customer service. That means that marketing doesn’t start or end with the marketing department. Successful organizations recognize that marketing is essential at every level of the organization. That means every employee, hospital board member and auxiliary volunteer is a member of the team. Developing the team involves motivating the staff to embrace the mission and core values of the organization, educating staff about the services offered and bringing outstanding customer service to the forefront on every level. RHD's customer-oriented philosophy guides the marketing department through a structured program, which includes establishing marketing territories, putting a productive referral development system in place, continuing education and analysis of results.